The design, implementation, and monitoring of a company’s marketing strategy is known as marketing management. This comprises the marketing strategy, initiatives, and techniques applied to generate and satiate demand from the target market in order to increase profitability. In the Graduate Certificate program of Marketing Management at George Brown, students will develop the foundational knowledge and applied skills that employers value in digital marketing. George Brown University is a top choice for international students in Canada. The institute also aids with job placement and provides an opportunity for students to interact with various business leaders.

Since the university’s inception in 1967, George Brown University has made it a goal to provide its students with the best opportunities. In addition to being situated in the economically active region of Ontario, the college has an economical tuition fee.

• Leading Co-op college in Ontario
• Approximately 30,000 continuing education registrations annually
• George Brown College has a high placement rate of 85%

 Univfinder Top Course

Stream: Business and Finance

Course: Marketing Management – Digital Media Program

Course Code:  B433

Credential Awarded: Ontario Graduate Certificate

Duration:  12 Months (2 semesters in-class, 1-semester work experience)

Location:  St. James Campus, Ontario

Tuition: CAD 18,000 / INR 10,98,370 (total)

Co-op: Yes

Intake: January, May, September

About the course

In the Marketing Management – Digital Media graduate certificate, students will develop the foundational knowledge and applied skills that employers value in digital marketing. Key areas covered in the program include social media marketing, mobile marketing, search marketing, content marketing, owned media marketing, paid media marketing along with marketing analytics. In the final semester, students work on a capstone project.

The Marketing Management – Digital Media program is offered in Toronto through a combination of in-class courses and hybrid courses (which combines online delivery with in-class instruction), with approximately 40% of teaching delivered online. This program is also offered in a fully online format. Potential job positions after graduating from this course include digital marketing assistant/manager, social media coordinator/manager, digital content manager, media planner, digital analyst, community manager, SEM specialist, SEO analyst, and account coordinator/manager.

 What you will study 

• Database Marketing Strategies
• Applied Business Communication
• Fundamentals of Marketing And IMC
• Paid Media Marketing
• Search Marketing
• Content Marketing
• Social Media Marketing
• Introduction to OMNI Channel Marketing
• Owned Media Marketing
• Strategic Marketing Project
• Analytics for Digital MarketingSocial Media Marketing

 Job Opportunities in Canada

There are more than 1500+ SEO analyst roles and 1000+ Digital Analyst roles currently open in Canada with an average salary of CAD 62,400. We can find more than 5000 community manager positions open in Canada with an average salary of CAD 42,000.